When you are running down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are generic items, which are often more affordable but not as well-known. Opting for store brands can be a wise way to cut costs without sacrificing quality.

Store brands are produced by third-party companies, under the store’s brand. Often, these products are almost identical to name-brand versions. The main difference? Store brands don’t come Store brand savings with expensive marketing campaigns that name brands build into their pricing.

Many people think that store brands are not as good, but research studies have shown that customers frequently can’t distinguish between generic brands and name brands. In particular when it comes to common household items like salt, the product is practically identical.

For over-the-counter medications, the active ingredients are regulated and must comply with the same safety rules, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a lower price.

In additional areas like toiletries, it may seem more hesitant to try store brands, though you might be surprised. In case a product doesn’t meet your standards, the money saved can add up over time. Many stores even provide money-back guarantees on their private-label items, making it risk-free to try.

The important thing is that you don’t have to go all-in at once. Try switching a few items at first—such as baking ingredients, cleaning supplies, or snacks. Over time, you'll likely notice how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.